The Breakthrough, a tour in Shenzhen
The Breakthrough tour is a tour around four venus within Shenzhen with my band “Twelve Week”. The Band of 5 completed all musical content production for a concert series over 6 months. Throughout the tour, we drew 100+ attendees and generated 5,000+ RMB in box office revenue. https://www.youtube.com/watch?v=NGKuXyXK3u0&t=2583s As the project leader, I oversaw the entire planning and execution of the tour. Securing performance spaces required extensive outreach: I contacted more than 50 local bars and venues and ultimately negotiated agreements with four venues across Shenzhen. To accommodate different venue preferences and risk levels, I structured two types of deals: a 60% box-office revenue split with two venues and fixed-fee arrangements with two others. In addition to managing logistics and negotiations, I led the tour’s visual and promotional strategy. I designed all tickets, posters, and invitation graphics to establish a cohesive visual identity for the project. For marketing, we focused on the Chinese social media platform Rednote, targeting local music audiences aged 18–35. Through consistent branded content and strategic tagging, our promotional posts reached more than 6,000 organic views each, helping expand the tour’s visibility. I was also in charge of the post-event promotion process, collecting performance photos and videos and publishing them across social media platforms to maintain audience engagement and extend the reach of each show. The tour ultimately staged performances at four venues across Shenzhen, attracting over 100 attendees and generating more than 5,000 RMB in box-office revenue. Beyond its immediate outcomes, the project provided valuable experience in combining artistic production with event management, branding, marketing, and audience development within the live music ecosystem. Previous slide Next slide Poster, Tickets, Banner Previous slide Next slide Special Invitaions Photos Youtube Channel Music Channel